Pinterest Marketing Tips 2015
We’re happy to share the full list and results from our Pinterest experiments. I’ve included lots more detail to each category below. Here’s a glance at the strategies that worked best for us!
- Pin consistently at least 5x daily
- Schedule your Pins
- Get Rich Pins for your site or blog
- Produce “Pin It for Later” links
- Design images at the proper size
- Create and Pin images with text
- Write keyword-rich descriptions and boards
- Add a connect to your pin descriptions
And here are all the various Pinterest marketing tips 2015 we tried.
1. Pin more often, and space out your pins
Possibly the very best change we have actually made to our Pinterest engagement of late is to pin more frequently.
We have actually gone from pinning one or two times a day to pinning 10 times daily.
As a result, we’ve seen 150 percent more engagement on Pinterest
A couple of things to think about with a method of pinning more:
- Setting up ahead of time has made things considerably much easier for us. We can go through batches of conclusion and finding great material to share with our Pinterest pals, and we can place it into a schedule so that it’s spaced out over a couple of days. This helps with a constant volume of Pinterest material to share.
- Spacing out your pins is extremely helpful for your audience. Rather of folks seeing 10 pins all in a row from us about social networks pointers, these pins can get to Pinterest in a queued schedule, with time, to avoid any bursts of content.
2. Obtain Rich Pins for your website or blog
Rich pins are a free Pinterest feature planned to include greater information and info on the pins themselves.
Consider them as Twitter Cards or the Facebook open chart. They’re developed making the pinning experience better for pinners and more helpful for those being pinned.
There are 5 kinds of rich pins:
- Short article pins include the headline, author, story description and link
- Item pins consist of real-time prices, availability and where to buy
- Recipe pins consist of ingredients, cooking times and serving details
- Film pins consist of scores, cast members and testimonials
- Place pins consist of an address, phone number and map
Here’s a bit about exactly what this can assist your pins look like:
Rich Pins revealing price of a product
Rich Pins revealing post info
Rich pins stand for verified websites. Recognition does not happen immediately. You can use to add rich pins from your very own website after inspecting to see that the right code remains in location.
Here’s a bit about how this procedure worked for us, detailed:
- Include the Pinterest code to your blog. We make use of the WordPress plugin Yoast SEO, that includes a setting for including a Pinterest meta tag. We copied and pasted the code from Pinterest into this Yoast setting.
- Confirm your site at Pinterest. Click this connect to use Pinterest’s recognition tool, which will reveal you a preview of your pin.
- Request Rich Pins. From the Pinterest recognition device, you can click to get Rich Pins for your website.
- Rich Pins verified. When effective, you’ll receive an email from Pinterest informing you that Rich Pins have actually been enabled. (This took about one week to show up for us.).
3. Develop the right-sized images.
Pinterest’s company blog shares a great deal of fantastic strategies and tips in its videos and downloads.
Here’s one that’s incredibly interesting and actionable.
Vertical pins do best.
The best element ratio for Pinterest images is 2:3 or 1:3.5, with a minimum width of 600 pixels.
Pins look very well when they’re vertically oriented.
Pins get cut off in feeds if the ratio is greater than 1:3.5 so see to it the image isn’t too high. For instance, an image that is 600px broad ought to be in between 900px and 2100px tall.
What is aspect ratio? It’s how the width and the height of an image connect to one another.
A 2:3 aspect ratio could be.
- 600 pixels wide by 900 pixels tall.
- 800 pixels wide by 1,200 pixels high.
A 1:3.5 aspect ratio could be.
- 600 pixels large by 2,100 pixels tall.
- 400 pixels broad by 2,800 pixels tall.
The below image has a 2:3 element ratio:.
The below image has a 1:3.5 aspect ratio:.
So how do you produce these Pinterest-perfect images?
You can create the image from scratch, building a new image with specific measurements and element ratios in PhotoShop or Gimp.
If you like an online device, you can get something basic like Canva, which features premade design templates for Pinterest that are 735 pixels wide by 1,102 pixels high (a 2:3 element ratio).
With this Pinterest suggestion in mind, we intended to develop at least one Pinterest-optimized image for each of our new post (we made use of Canva for this). The results: We saw a number of images spread out rather far!
4. Compose much better descriptions– keyword-rich, in-depth.
From the video above, the Pinterest group shares 5 secrets to exactly what it’s discovered to be most important in writing up the descriptions of your pins.
- Valuable information.
- Okay to be a couple sentences long.
- Favorable belief.
- Provide the reader something to do. If there’s an action they can take, share the next steps and include a link to somewhere helpful.
Pinterest also took the additional step to share some super comprehensive finest practices too:.
- Usage proper capitalization and punctuation.
- No hashtags.
- No promotional info (“10 % off” or “Two for $9.99!”).
- No salesy calls to action (“Buy now!”).
- No references to Pinterest functionality (“Click on this link to pin!”).
While just about 75-100 characters of your description will appear in grid view, you can include as much as 500 and they’ll all appear when individuals click to see the Pin close-up. Normally speaking, more characters mean more helpful details and more chances to appear in search engine result.
This all appeared like great suggestions to test and see. We went through each of the bullets here, both in the general suggestions and the particular finest practices.
Here’s what we discovered.
Short descriptions vs. long descriptions.
We checked out whether composing a comprehensive, keyword-rich description would bring more Repins, likes, and comments to our pins. (Pro pointer: If you require a fast and easy way to add text to your description, choose a little text before clicking on the Pinterest button in your web browser.).
Taking a look at our statistics for Repins, likes, and comments, our top pins were those with a short description, 100 characters or less.
Our longer pins discovered much less engagement in general in the past few weeks. Something to consider here: Longer, keyword-rich descriptions are important for being found through search, which can extend the life of a pin. It might be the case that these keyword-rich pins of ours will continue to see engagement further out into the future.
Hashtags vs. no hashtags.
The basic best practice appears to be that no hashtags is best. Most of our posts did not include hashtags.
We didn’t observe a considerable fall or rise in engagement when we did make use of hashtags. Some posts with hashtags were amongst our most engaged, the bulk were not. It didn’t seem that hashtags played a considerable function in an increase in engagement for any of our pins.
Link vs. No Link.
Pinterest does a fantastic job of providing its visitors locations to click for additional information. The source of a pin is clickable, and if Rich Pins have actually been confirmed, the Rich Pin information likewise offers a quick and easy place to click.
We consisted of reduced buff.ly links into the descriptions of our pins. Pinterest makes these links strong in the description, which could potentially include a small visually-compelling element to the pin.
5. Usage multiple images within a pin [+ how to]
Have you ever seen some popular posts on Pinterest that seem to be mosaics?
This multiple-image strategy is one that numerous have actually used to great success with Do It Yourself posts and the best ways to guides. You place multiple images into one, producing a single image that can be pinned.
Best practices with multi-image mosaics are to use 4 or fewer different images in your mega image.
Canva templates work truly well for putting something like this together.
Among the fascinating things for us when checked out this strategy is learning how well this might fit with our material and niche. We write about social networks ideas, not home improvement, appeal, cooking, etc. Will our tutorials work as multi-image Pins?
Here’s exactly what we discovered.
We produced a mosaic image for a current blog post, and that image got 7 repins, more than double the average for a typical pin from our site.
For how we went about creating these multi-images, we utilized a Canva design template for the Pinterest-sized graphic (735 pixels wide by 1,102 pixels high). Then we added a Grid to the template and drew in images we had actually developed formerly for the post.
6. Produce Pins with text in them.
Many pins you’ll find on Pinterest have a text overlay on top of the image– a headline or description referencing the complete post or pin.
To produce something with a text overlay, again you can utilize a protocol like Photoshop or Gimp or an online tool like Canva.
The Nester has an excellent tutorial on ways to develop Pins with text in them. One of the very best pointers: Test the legibility of your images prior to you publish.
I wanted to ensure the graphic at the top of this post was Pinterest friendly simply in case any individual pins it so, I put the post in preview and rapidly pinned the graphic just to check it to see if it was readable in the little picture that you see at the Pinterest website.
The majority of the images we pin include text– infographics, blog site graphics, book covers, etc.
Pins with text have actually been our most considerable sources of engagement. This might very well be unique to our specific niche also. We share a lot of inspiring quotes, infographics, and headlines. What have you observed with your pins?
7. Develop a “Pin It for Later” link.
This cool idea from Peg Fitzpatrick and others uses Pinterest as a read-it-later blogging tool.
When sharing a new post to social media, you can give readers the choice to “read-it-later.” They can then pin your blog post to an unique “read-it-later” Pinterest board full of articles, offering your audience a brand-new, easy method to catch up on your content.
Here’s how we did it.
- After publishing a new post, we pinned an image from the brand-new blog post.
- We grabbed the URL for the Pin.
- We shared this URL along with the blog post as a way to “Pin It for Later.”.
The idea, then, is that the reader will include your Pin to among their Pinterest boards and go back to your material at a later time when they may be able to check out and engage.
We attempted this out with a handful of Google+ posts, including a “Pin It for Later on” link at the end.
In our case, we discovered some greater engagement both on Google+ and on Pinterest with this method.
8. Keyword-rich boards for your article.
Does it make a difference if your board has a keyword-rich title or description?
In certain, keywords are stated to be helpful when developing a board of your article, for instance we might use words like “social media,” “marketing,” and “Twitter” on a board of BuySocialFans blog posts. People can find your material more easily if the board itself is enhanced with the keywords and keyword phrases that you commonly blog about.
We were interested to test this out, so we took a look at 2 variations of boards to see what type of impact the keyword element carried a board’s overall engagement and followers.
Ultimately, the keyword focus for boards is one we ‘d love to explore more. Outcomes thus far are a bit undetermined.
Various pointers and finest practices.
Here are a handful of extra Pinterest marketing tips we’re eager to test out and attempt. Have a few of these worked for you?
- Classify your boards. This will make your pins more quickly found and will potentially lead to more people following you.
- Find popular group boards by means of PinGroupie and add to these neighborhoods.
- Examine your Pinterest statistics frequently to see the pins from your site and the efficiency of your pins and boards.
- Prevent adding borders or other alterations (like rounded corners) to Pins.
- Boost brightness and saturation prior to pinning. Pinterest darkens images somewhat when they’re pinned.
- Add a subtle logo or brand name down corner of the images you develop.
- Use Pinterest’s “Like” as a location to save concepts or potential repins.
- Follow individual boards for certain topics.
- Confirm your site domain and consist of a link in your bio.
- Connect your Pinterest account to Facebook and Twitter.
- Welcome contributors to pin to a board with you.
And this is great recommendations from the Pinterest team:.
Do not just reveal people your hiking boots, reveal them exactly what they can do with your treking boots.